The Lush 800gsm towel is amazingly soft to the touch, thick and extremely absorbent due to the technology used in production.  Constructed using predominantly cotton with a small amount of viscous yarn added to create an unrivalled lustre and softness to the towel . With its generous sizes and texture this is the feel of true luxury. Care & Use  Machine Washable at 40 degrees, low tumble dry. Always wash before use, wash dark colours separately. Excessive use of fabric conditioners or softeners can reduce absorbency. Use detergents without optical brightening agents. Avoid contact with skin treatments and products containing bleach. About The Brand  Deyongs Ltd was established in 1846 and still family owned today. It is our aim to offer high quality textiles  at affordable pricing.