PurePlex Blonde Whitening Shampoo restores the brightness of natural blonde, pre-lightened and white and grey hair. Formulated with AMINOFIX Bond Reconstructor and violet colour-correcting pigments, this gentle sulphate-free shampoo neutralises unwanted yellow and brassy tones, whilst helping to repair previous damage by rebuilding the hair’s natural structure. Hair is left noticeably brighter, stronger and cleansed of impurities.