Medium Roast We hand-roast our coffee in small batches to develop delicious flavour and aroma for each individual coffee. The Yayu Forest Reserve in Ethiopia is one of the last and most important remaining places for the conservation of wild Arabica coffee. We work with The Royal Botanic Gardens, Kew, partners in Ethiopia, and the Darwin Initiative (UK) to help preserve the Yayu coffee forest by producing this delicious heirloom coffee.