Rude for Life Good food and drink should rock your world. It should tantalise your taste buds and put a spring in your step. That's what we believed when we started mixing cereals in our kitchen in 2005, when we created gobsmacking dairy-free drinks in 2013, and it's still true today. Live rude! Hazel-Nuts VS Hazel-Nots Most hazelnuts are a bit bland. Not ours. Tiny, flavour-packed and intense, when it comes to taste-to-weight, roasted Italian hazelnuts are frankly unbeatable. Drink the best, nuts to the rest.