Keeping it Simple There's a beautiful simplicity to fishing for lobster. You just lay down the pots and wait. There's no unwanted by catch-and no damage to the seabed. Every lobster is hand-selected out of the pots - females with eggs and tiddlers are thrown to swim another day. It's a responsible way of fishing that has endured for generations of fishermen and ensures our lobster will be enjoyed for many generations to come. Indulgent and delicious, our lobster is perfect for decadent gratins and starters; pimped up pasta and salads; or the ultimate comfort foods: lobster mac 'n' cheese and lobster rolls. Pot-caught in the traditional way by fisherman who care as much about the quality of the lobster as we do. Our lobster is gently steamed soon after the catch is landed and painstakingly hand-picked. All done in reverence for this king of seafood and to preserve the naturally delicious taste & texture