Cultivated on the sun-baked sierras of South America and named from the Mayan word for 'strength', chia seeds were prized by the Aztecs who gifted them to their Kings and ate them before going into battle. Today, chia seeds are still eaten by the Native American Tarahumara tribe, who can run distances of up to one hundred miles a day! We source Chia seeds from the beautiful surroundings of South America, where the local farmers have cultivated this powerful small seeds for generations. They have developed some impressive methods to grow the finest quality chia with no need for pesticides or chemicals. Local South American farmers use selective breeding to build chia plants' natural resistance to pests. Once harvested, seeds are vibration-cleaned and passed over magnets to remove any small pebbles, impurities and small particles. Chia seeds are also rigorously tested for contaminants to ensure purity. We added organic fruit powders to our Chia+ puddings to ensure that they will not only support an active lifestyle but also delight your taste buds and satisfy your dessert cravings.