Quick, convenient nutrition when you don't have time. Supports your healthy eating goals. Just blend and enjoy! Why Purition? We've selected the highest quality whole food ingredients taking 'natural' and 'good for you' to a whole new level. We care about what you eat, so why include anything less than healthy? A Small Low-Carb Meal When you don't have time to cook or need something extra. For us that's breakfast or lunch during the week and after exercise, to help take the stress out of healthy eating. The Perfect Foundation for Your Day or A Whole New Lifestyle We liked the idea and convenience of a shake to help us eat more healthily, but couldn't find one that was made of healthy and natural ingredients, so we made our own. Real Food. Real ingredients, really. We add nothing artificial Zero, zilch, nada, niente... you get the idea.