Every puppy needs its first bath and our natural WildWash Puppy Love Shampoo will make it a lovely experience for both dog and owner. This shampoo is gentle and mild and scented with 100% essential oils and it smells beautiful. We're a family business and the future of the planet is of great importance to us. We're delighted our bottle is made from 100% recycled plastic and the lids from at least 50% recycled plastic.