This shampoo was designed for dogs that have allergy prone skin. It is a gentle and mild shampoo that you can trust. Our blend of natural ingredients will gently cleanse the skin without causing irritation, retaining the skin’s own natural oils. We're a family business and the future of the planet is of great importance to us. We're delighted our bottle is made from 100% recycled plastic and the lids from at least 50% recycled plastic.