Our darkest loaf makes a natural talking point. Like all our bread it's long-fermented, actively healthy, extra-filling and a great source of fibre and protein. It¿s also unusually photogenic. And as you #enjoy, #share and #debate this social superstar, perhaps it can help shed light on the food industry's own murky secrets and the shocking recent increase in diet-related chronic illness. Or just start with adding some colour to your profile, one slice at a time.