Pura's pledge We believe that you shouldn't have to choose between caring for your family and caring for the environment. That's why we're on a mission to only create products that are good for people and planet. Wipes cause fatbergs. Wait, what?! It's true. Most wipes aren't really flushable at all. Wipes that shouldn't be flushed pollute waterways and clog sewers - causing yucky fatbergs. Pura flushable wipes are different. They're skin-friendly, biodegradable and 100% plastic-free. Best of all, they're officially accredited as "Fine To Flush" by Water UK. Meaning they break down like loo roll! Gentle on skin, gentle on the planet, tough on everything else. Now you can care for the planet just by caring for your family. Easy. Just like eco should be.