Pura's pledge We believe that parents shouldn't have to choose between caring for their family and caring for the environment. That's why we're on a mission to only create baby care that's good for baby and good for planet. The perfect nappy doesn't exist. Yet. No disposable nappy gives 100% performance with 0% environmental impact. Believe us, we've looked. So we set out to create the most environmentally-friendly nappy possible, without compromising on nappy performance or bottom comfort. Our cosy, stay-dry nappies feature the latest technology to provide all-day breathability, and up to 12 hours leak protection. They're produced in a carbon neutral plant using more sustainable and skin-happy ingredients such as organic cotton, and natural, plant-based materials. We're also partnering with NappiCycle, the UK's only nappy recycling company to keep nappies out of landfill. So relax knowing that you're striking the best possible balance between a happy planet and a happy baby. Nice work! Guy, Abi, Ezra and Enzo Pura Founders