Our signature sustainably farmed wholegrain Basmati rice, sourced from a select group of farmers based in Haryana, India. We use only the highest quality grains - aromatic, with a beautiful nutty flavour - making other rice seem, well, ordinary! IT'S RICE, DONE BETTER* *BETTER TASTING RICE We use a single origin, heritage variety basmati across our range. No artificial colours, flavours or preservatives. *BETTER FOR THE PLANET Rice farming has a shocking sustainability record! CO2-eq emissions from flooded paddy fields are a huge contributor to climate change. In fact, beef is the only food with higher global emissions!! Nice Rice source rice from pioneering farmers who prioritise sustainability. They've cut their CO2-eq emissions by 49%. We're here to make the future of rice. Our paper bags are fully recyclable. We use plastic-free, recyclable packaging wherever possible, from our dry rice paper bags to the tape we use to secure our deliveries with. *BETTER WAY OF DOING BUSINESS Supporting our rice farming communities, we pay farmers a premium price for committing to sustainable farming. That way we can help farming communities out of poverty and help the planet at the same time. We also set up the Nice Rice Foundation - each year we donate 2% of our revenues which directly fund projects across whole farming communities.