- 24 Hour and Deeply Nourishing Moisturisation — The E45 Rich 24H Lotion provides deep moisturisation that lasts throughout the day. - Dermatologically Tested and No Added Fragrances - E45 Rich formulation is dermatologically tested, and we've not added any unnecessary colours or fragrances. - Fast Absortion to Replenish Dry Skin - The E45 Rich 24H Lotion is a lotion that is quickly absorbed by the skin to help replenish dry skin. - With Evening Primrose Oil to Help Lock in Moisture - The E45 Rich 24H Lotion contains Evening Primrose oil known for its skin nourishing properties that help lock and retain moisture within the skin. - Suitable for Everyday Skincare on Dry & Sensitive Skin - With its deeply nourishing formula, E45 Daily lotion can be used as and when necessary on skin. E45 knows how to support skin. For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise that's dedicated to vulnerable dry skin. Cream, lotion, wash, bath, shampoo, etc… E45 has it covered. At E45 we don't believe in making things unnecessarily complicated. We take the same approach when formulating our moisturisers, making sure they have everything dry skin needs to feel good. We've not added any unnecessary colours and fragrances to our Rich range. E45 Rich 24H Lotion provides deep moisturisation that lasts throughout the day. Formulated with Evening Primrose Oil, known for its skin nourishing properties that help to lock and retain moisture within the skin. Features: 24 Hour Moisturising Lotion that lasts throughout the day, Deep and Long Lasting Moisturisation, Fast Absorbing, Helps to lock and retain moisture, Suitable for everyday skincare, With Evening Primrose Oil, known for its skin nourishing properties, Dermatologically Tested and Suitable to Dry and Sensitive Skin RB-M-41825