EFFECTIVE HYDRATION – E45’s Daily Cream offers effective, everyday hydration. As skin gets drier, it feels and looks less healthy and becomes less effective at retaining moisture, which leaves it even more dry. Our cream soothes, protects, and restores very dry skin – it intensely replenishes moisture to sooth dryness and smooth out rough skin. The cream locks in moisture to help better protect the skin against moisture loss, and to help restore and maintain the skin’s moisture level.