Bathtime with your baby is special, so you want the best baby wash and shampoo. We know that baby skin is delicate as it is still developing during the first few months and throughout the first year. But did you know that it’s actually 30% thinner than ours, making it more vulnerable to dryness? A baby’s skin barrier is also weaker as it’s developing, which means it loses moisture up to five times faster than our own. That's why our Rich Moisture Head to Toe Baby Wash is different from other baby soap. To help protect your little one’s skin, we created Baby Dove Rich Moisture Head to Toe Baby Wash to help make bathtime special. Unlike other baby bath washes, our tear-free baby wash and shampoo goes beyond mild cleansing by replenishing skin-natural nutrients to help skin retain its natural moisture. It is pH neutral and leaves your baby’s skin clean, soft, effectively moisturised and delicately scented for hours after bathing. Our caring formula is created with no parabens, no SLS, no SLES and no phthalates. How to use: Wet baby’s head and skin with warm water and wash gently with hands or wash cloth. After using our caring baby wash follow with Baby Dove Rich Moisture Lotion to lock in moisture all day. External Usage only.