Baby’s skin is especially delicate. It’s 30% thinner than ours and still developing, making it more vulnerable to damage and dryness. But it’s not just a baby’s body that needs extra special care. Did you know that the scalp is one of the most sensitive areas on your baby’s body? That’s why the best baby shampoo should moisturise as well as cleanse. Enriched with our unique ¼ moisturising cream, Baby Dove Rich Moisture Shampoo goes beyond mildness to help replenish the essential moisture and nutrients that your baby’s scalp can lose at bathtime to leave hair soft and healthy looking. Tear free and pH neutral, our mild baby shampoo is ophthalmologist, dermatologist and paediatrician tested, so you can enjoy bathtime knowing that your baby is getting the care they need. Hypoallergenic and mild cleansers in Baby Dove Rich Moisture Shampoo help your baby’s hair feel soft and delicately scented. Our formulation is suitable for newborns and is created without parabens, phthalates, SLS or SLES. And after bathtime? You’ll both be ready for that snuggle before bedtime. For a complete bathtime experience, pair the shampoo with our Baby Dove Head to Toe Wash and Baby Dove Lotion. The trio of products is everything you need to ensure baby’s skin stays clean and moisturised. How to use: Apply a quantity of Baby Dove Rich Moisture Shampoo onto your hands, massage gently into wet hair and rinse. External usage only.