Live Intense Colour is a range of permanent hair dyes designed for maximum colour depth. Suitable for medium blonde to black hair, create your own unique look with a vibrant hue of colour and up to 100% grey coverage. Live Intense Colour Mystic Violet 087 is a permanent hair dye designed for medium brown to black hair. Create your own unique look with a vibrant hue of colour and up to 70% grey coverage. The built-in Vibrancy Serum activates colour at the core of each hair strand for maximum colour depth, fade resistance and impressive shine.