Expertly-formulated to visibly tone, hydrate and reduce brassiness for cooler blonde tones. This intensive purple shampoo helps counteract yellow and orange brassy tones to recharge your blonde and refresh your cool.

Infused with a unique blend of violet and blue pigments and vegan-friendly ingredients, this rich purple shampoo for blonde hair is safe for use on natural, colour-treated, platinum blonde and cooler blonde hair.