Water, wind, soil and sun nurture the crops... and wonderful bees pollinate them. These crispy Cereal Flakes are made with the finest rice and buckwheat for a sensationally tasty and high-fibre combination. Buckwheat grows beautiful flowers and has a wonderful scent, which makes it particularly attractive to pollinating insects such as bees. So, as you savour your morning bowl of flakes, take a moment to imagine organic fields of scented white flowers, busy bees and a gentle hum of hoverflies in search of nectar - a perfect way to start any day.