Start your day with a taste sensation... Inside your bowl of Fruit & Fibre Flakes you'll find a perfectly balanced combination of crunchy high-fibre cereal mixed with organically grown bananas, sultanas, coconuts and apple. As you take your first spoonful, imagine these fruits ripening in sunny organic fields and transport yourself to a world of wind-swept palm trees and dreamy landscapes full of vibrant wildlife - a truly inspiring way to start your day.