Fine to Flush Certification Mark* *Passed the UK water industry specification 4-02-06 90%* of wipes contain plastic. Wait, what?! It's true. They can also last over 100 years in landfill. We were as gobsmacked as you. So we decided to change things, with 100% plastic-free, biodegradable and compostable wipes made from biodegradable plant fibres - gentle on skin, gentle on the planet, tough on everything else. And they're just one of the eco-friendly products in our range. Meaning you can care for the environment just by caring for your family. Easy. Just like eco should be. Because, call us crazy, but we believe baby wipes shouldn't outlive babies. *90% of the 11 billion wipes sold in the UK each year, BBC 'War on Plastic' 2019.