When hair is dry, it needs a drink. Give it the hydration it needs, and wants, with a balance of ingredients that infuse moisture while locking in colour. 50:50 Balanced Hydrating-Clarifying Shampoo balances the art of clean with supreme protection. Gentle enough for every day, superior shine is on the way. Smile. This is happy hour for your hair. This sulfate free shampoo has no surfactants that dull, strip colour, or damage your hair. It's 100% colour safe, paraben free, and cruelty free. Look in the Ingredients tab for a listing of USDA certified organic ingredients. Giovanni hair care - bridging the gap between natural and salon quality. Features & Benefits - For normal to dry hair - Balances the art of clean with moisture and protection - Gentle enough for use every day - Adds moisture and manageability - Hydrating botanical extracts smooth frizz - Leaves hair perfectly pH balanced and clean - Ideal for overworked, environmentally stressed hair - Lauryl and laureth sulfate-free - Colour-Safe - Vegan-Friendly