Organic farmers grow their crops without chemical pesticides and fertilizers, keeping the soil fertile and nutritious. Crops are left to breathe and given plenty of room to grow, meaning ingredients are naturally nurtured from seedling to cereal bowl. Lowers cholesterol† †The inclusion of oats as part of a balanced diet and a healthy lifestyle can help reduce cholesterol levels. Each 40g serving provides 1.3g of beta-glucan soluble fibre, 44% of the suggested daily intake of 3g. High cholesterol is a risk factor in the development of coronary heart disease. Coronary heart disease has multiple risk factors and altering one of these risk factors may or may not have a beneficial effect.