Ocado 1 Beef Rump Steak. Known for being rich and intensely-flavoured, this beef rump steak is carefully selected and matured for a minimum of 21 days. While not as tender as cuts like ribeye or fillet, rump steak has a firm, slightly chewy texture and juicy flavour when cooked, thanks to its relative leanness in regard to marbling. Simply season with salt and pepper, then pan fry to your liking. Serve with roasted vegetables, a fresh salad or some crispy fries for a delicious meal. From steaks to burgers, meatballs to mince, plus the perfect roasting joint just for you, search 'Ocado beef' for lots of family favourites. Responsibly Sourced Beef Scan the QR code on the front of your pack to learn more about the initiatives our farmers are using to create a more sustainable, farming future. Ocado works closely with our producers and processors to ensure the highest levels of quality. All Ocado beef is sourced from Farm Assured farms in the UK and Ireland, reared to high standards of animal welfare, husbandry and with good environmental practices. Ocado beef only comes from prime beef animals.