Ocado British Strong White Bread Flour. Strong white bread flour is the ideal choice for making delicious homemade bread, crusty baguettes, rolls and pizza bases. With a high protein content, it provides excellent structure and texture to your dough, resulting in the perfect rise and a soft, fluffy crumb. It's suitable for use in a bread machine or when kneading by hand.  Top Tip! Experiment with adding different ingredients such as seeds or herbs to create your own unique, flavoured bread recipes. Need inspiration for your next brilliant bake? Search 'Ocado baking' for lots of ingredient ideas.