FLAVOUR IS A FRONTIER Natoora French Purple Jerusalem Artichokes - Rough skinned Purple Jerusalem Artichokes from François - our specialist root grower in Dunkirk. - Commercial growers would harvest the entire crop in one go and refrigerate for months, to maximise on soil productivity and minimise cost.- - François harvests on demand, allowing his artichokes to max out on the nutrients in the rich sandy soil.  - As temperatures drop, the roots convert starch to sugar - a survival tactic that translates to sweet and complex flavour. Take it further - Roasted, served with venison. - Sliced, cooked into gratin with herbs and anchovies. Natoora's radical approach to seasonal sourcing is shaping the future of food - We are revolutionising the food system. - We work direct with growers who value flavour, biodiversity and heritage over yield. - We give them the support they need to build a better future for food, rooted in small scale, sustainable agriculture that gives back to our planet.